Oct 12, 2022
Yishai Knobel is the Co-Founder and CEO of HelpAround, which is focused on the interoperability of data from providers, payers, vendors, and pharmacies that are part of the specialty patient journey. The HelpAround gateway enables patients to quickly get appropriate drugs with all necessary support to ensure patients can fill specialty prescriptions and stay on their therapy.
Yishai explains, "What we did is basically connect all these silos and create a gateway in the middle that basically gets the right information from all the vendors and makes sure that it is served to the patient in a way that is appropriate and manageable and consumable and actionable. For example, if the patient leaves the office, some of these vendors are not allowed to reach out to the patient until they have a consent signature from the patient that says, "Yes, I'm willing for the pharma company and their proxies to reach out to me." Collecting that consent at the right time is a critical step."
"Just really automating and digitizing a lot of this experience, and meeting the patients where they are, which is literally on their phone, on the go, in a very high-quality personalized experience. Not requiring them to download an app, not requiring them to go through hoops in order to just sign a few forms. Just making it very easy, click, click, click, and check all the boxes you need to check and get on with your life."
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