Nov 26, 2017
Michelle Niedziela, PhD, Scientific Director, HCD Research reveals the testing that pharmaceutical companies engage in to insure that tv and print ads reach their target audience. For over 20 years, HCD has been conducting research with health care professionals, patients, and caregivers using traditional market research as well as applied neuroscience tools to test engagement, understanding, and use of words and images to offer hope as well as information. It all comes down to helping pharmaceuticals develop emotional appeal and helping patients and doctors remember the name of the drug.
#neuromarketing #consumer #mrx