Preview Mode Links will not work in preview mode
Welcome to the Empowered Patient Podcast with Karen Jagoda.  This show offers a glimpse into the latest innovations in applying generative AI, novel therapeutics and vaccines, and the evolving dynamics in the medical and healthcare landscape. One focus is on how providers, pharmaceutical companies, and payers are empowering patients.  In addition, conversations often focus on how technology is empowering providers, care facilities, pharmaceutical companies, and payers to improve patient outcomes and reduce friction across the healthcare landscape.  Popular Topics Include: Virtual and digital health Use of AI, ML, and robots for clinical and administrative purposes  Value-based healthcare  Precision and stratified medicine Next-generation immuno, cell, and gene therapies Vaccines for infectious diseases and oncology Biomarkers and diagnostics Rare diseases MedTech and medical devices Clinical trials  Population health Chronic conditions l Clinician and staff burnout Smart hospitals The audience includes life science leaders, researchers, medical professionals, patient advocates, digital health entrepreneurs, patients, caregivers, healthcare solution providers, students, journalists, and investors.

Nov 26, 2017

Michelle Niedziela, PhD, Scientific Director, HCD Research reveals the testing that pharmaceutical companies engage in to insure that tv and print ads reach their target audience.  For over 20 years, HCD has been conducting research with health care professionals, patients, and caregivers using traditional market research as well as applied neuroscience tools to test engagement, understanding, and use of words and images to offer hope as well as information.  It all comes down to helping pharmaceuticals develop emotional appeal and helping patients and doctors remember the name of the drug.

@HCDNeuroscience

#neuromarketing  #consumer #mrx

HCD Research