Nov 9, 2020
Cam Deemer, President, DrFirst shines light on the world of drug pricing and the lack of cost transparency for both doctors and patients. DrFirst is working with Prime Therapeutics, a PBM primarily focused on BlueCross and BlueShield, to integrate their data and provide drug price transparency to now 90% of covered lives. Cost is the number one reason people do not fill a prescription and patients are more likely to abandon an expensive prescription. Doctors and patients need to have an informed conversation about costs of therapy versus benefits of a particular drug.
@DrFirst #pricetransparency #medadherence #medicaladherence