Jan 28, 2025

Nick Orser, General Manager at Verato, highlights the importance of trusted identity data in the healthcare industry and how master data management can help healthcare organizations deliver personalized patient experiences. The proliferation of data sources and health record systems makes maintaining a single, accurate view of each patient challenging. The MDM technology can help healthcare organizations access patient data across multiple systems to improve care outcomes and provide effective analytics and population management tools.  

Nick explains, "To summarize what I'm talking about here, despite EHR consolidation with many organizations choosing to go all Epic or all Cerner, despite health system consolidation where organizations are buying up hospitals and physician practices like crazy, there's now this challenge in the industry that is 10 times harder today than it was just a decade ago."

"The challenge is that dozens of these new applications in which a patient's data might be stored that an organization needs to tie together and unify. That data spans numerous clinical encounters, but now, there are marketing applications, digital applications, call centers, joint ventures, telehealth, and home health portals. And it's not just the number of applications that's really hard. It's the fact that my data as a patient might be represented differently across each application. In fact, 30% of stored patient identifying data is out of date, incorrect, or incomplete, making it hard to identify the same patient's data across all these different touch points because patients move and change their address. They get married and change their names, fill out a web form and provide only their email address, and schedule an appointment for a call center that mistypes their birthdate." 

#Verato #HealthData #MasterDataManagement #WhoisWho #PtExperience #AIinHealthcare #PatientInformation

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