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Welcome to the Empowered Patient Podcast with Karen Jagoda.  This show is a window into the latest innovations in digital health and the changing dynamic between doctors and patients.

Topics on the show include

  • the emergence of precision medicine and breakthroughs in genomics
  • advances in biopharmaceuticals
  • age-related diseases and aging in place
  • using big data from wearables and sensors
  • transparency in the medical marketplace
  • challenges for connected health entrepreneurs

The audience includes researchers, medical professionals, patient advocates, entrepreneurs, patients, caregivers, solution providers, students, journalists, and investors.

Nov 26, 2017

Michelle Niedziela, PhD, Scientific Director, HCD Research reveals the testing that pharmaceutical companies engage in to insure that tv and print ads reach their target audience.  For over 20 years, HCD has been conducting research with health care professionals, patients, and caregivers using traditional market research as well as applied neuroscience tools to test engagement, understanding, and use of words and images to offer hope as well as information.  It all comes down to helping pharmaceuticals develop emotional appeal and helping patients and doctors remember the name of the drug.

@HCDNeuroscience

#neuromarketing  #consumer #mrx

HCD Research