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Welcome to the Empowered Patient Podcast with Karen Jagoda.  This show is a window into the latest innovations in applying generative AI, novel therapeutics and vaccines, and the changing dynamics in the medical and healthcare environment. One focus is on how providers, pharmaceutical companies, and payers are empowering patients.  In addition, conversations are often about how providers, care facilities, pharmaceutical companies, and payers are being empowered by technology to improve patient outcomes and reduce friction across the healthcare landscape.

Popular Topics

  • Virtual and digital health
  • Use of AI, ML, and LLM in healthcare and drug discovery, development, trials
  • Value-based healthcare 
  • Precision and stratified medicine
  • Integration of digital technology into existing workflow and procedures 
  • Next-generation immuno, cell, and gene therapies
  • Vaccines
  • Biomarkers, sequencing, and imaging
  • Rare diseases
  • MedTech and medical devices
  • Clinical trials
  • Addressing Social Determinants of Health
  • Treating chronic conditions like obesity and pain
  • Clinician and staff burnout

The audience includes life science leaders, researchers, medical professionals, patient advocates, digital health entrepreneurs, patients, caregivers, healthcare solution providers, students, journalists, and investors. 

 

Check out our new EmpoweredPatient.Solutions site where you can quickly search all of the Empowered Patient Podcast interviews by any word or phrase to identify useful resources, potential partners, and insights about the life sciences landscape.

Empowered Patient Solutions

Jan 28, 2025

Nick Orser, General Manager at Verato, highlights the importance of trusted identity data in the healthcare industry and how master data management can help healthcare organizations deliver personalized patient experiences. The proliferation of data sources and health record systems makes maintaining a single, accurate view of each patient challenging. The MDM technology can help healthcare organizations access patient data across multiple systems to improve care outcomes and provide effective analytics and population management tools.  

Nick explains, "To summarize what I'm talking about here, despite EHR consolidation with many organizations choosing to go all Epic or all Cerner, despite health system consolidation where organizations are buying up hospitals and physician practices like crazy, there's now this challenge in the industry that is 10 times harder today than it was just a decade ago."

"The challenge is that dozens of these new applications in which a patient's data might be stored that an organization needs to tie together and unify. That data spans numerous clinical encounters, but now, there are marketing applications, digital applications, call centers, joint ventures, telehealth, and home health portals. And it's not just the number of applications that's really hard. It's the fact that my data as a patient might be represented differently across each application. In fact, 30% of stored patient identifying data is out of date, incorrect, or incomplete, making it hard to identify the same patient's data across all these different touch points because patients move and change their address. They get married and change their names, fill out a web form and provide only their email address, and schedule an appointment for a call center that mistypes their birthdate." 

#Verato #HealthData #MasterDataManagement #WhoisWho #PtExperience #AIinHealthcare #PatientInformation

verato.com

Download the transcript here

Verato