Nov 15, 2022
Dr. Carl Cameron is the Chief Medical Officer at MVP Health Care, a health services company in the northeast, developing innovative solutions for Medicare enrollees to help them get the care they need by thinking of patients as consumers. Using Care Guides, MVP is solving problems and clarifying benefits for consumers to keep them healthy and out of the hospital.
Carl explains, "One thing we did in trying to understand the customers, the potential customers of the health plan, is we tried to put our biases behind us. We then tried to think in advance about what the customers' needs were. We went out, and we did a large survey of over 1,000 potential customers to really try to understand, for a health plan that they were going to join, or potentially going to join, what are the most important things that they would consider, and what were their fears about changing health plans."
"Through our Care Guide, we proactively call each customer and connect with each customer ahead of time to encourage them right from the outstart. Before you even join the plan, you have these great benefits that are available to you. We want you to have them, and we want to help you get them."
"It's reinforced by many of the doctors that we've worked with in Vermont through UVMHN that support the plan and are working with us to have this wonderful experience for the customers."
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