Feb 22, 2024
Hari Mix, Founder and CEO of Calorify, is a former elite endurance athlete and aims to bring to market an accurate, affordable measurement of calorie intake and expenditure to address metabolic health. Measuring metabolism has generally been inaccessible due to the complexity and cost of traditional testing. With an in-home kit, the mission is to help those looking to improve their energy levels, lose weight, athletes, and medical professionals working with patients with metabolic-related health challenges.
Hari elaborates, "Our mission is pretty simple, and it's also pretty complicated. Simply put, our mission is to measure the world's metabolism. We believe that the world is facing a huge set of problems related to metabolic health, and nobody is measuring the key component of that, which is how many calories people are eating and burning, in an accurate way in a real-world setting. Our goal is to bring those measurements to the world, empower individuals to understand and improve their bodies and empower institutions to find solutions to metabolic problems and diseases."
"The name of the approach is called doubly labeled water. It's been around for many decades. It was first invented in 1949. It was first done on mice in 1955, and it was first done on humans in 1982. For decades, it's long been known to be the gold standard method of measuring how many calories people eat and burn in a real-world setting. However, it's been very, very expensive, very slow, cumbersome, and so it just hasn't been accessible to regular folks. Only about 15,000 people have ever been measured; that's about one person globally per day since the technology was launched in 1982. And so we've solved a suite of problems to bring this test to the world, make it a lot faster so that people can use their results, and make it a lot cheaper so that it's possible for them to afford this testing."
"Let's take an NBA team that we're working with. We find guys on the same team with the same lean body mass and the same job description, and yet one person is burning calories twice as fast as their teammate, and you couldn't tell by looking at them. It's extraordinary the degree to which you could put the same amount of food in your body and have it be completely different from the person standing next to you."
#Calorify #MetabolicTesting #Metabolism #Calories #Diets #EnergyAvailability
