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Welcome to the Empowered Patient Podcast with Karen Jagoda.  This show is a window into the latest innovations in digital health and the changing dynamic between doctors and patients.

Topics on the show include

  • the emergence of personalized medicine and breakthroughs in genomics
  • advances in biopharmaceuticals
  • age related diseases and aging in place
  • using big data from wearables and sensors
  • transparency in the medical marketplace
  • challenges for connected health entrepreneurs

The audience includes researchers, medical professionals, patient advocates, entrepreneurs, patients, caregivers, solution providers, students, journalists, and investors.

May 11, 2022

Michael Boerner is the Founder and CEO of Engage Technologies Group, which uses short-form videos to educate and motivate patients. It might be for someone with a diagnosed disease or a surgical process where it's a need for pre-operative or post-operative information.  Their mobile intelligence platform is designed to deliver content to patients at the moment when it makes the most sense on their preferred screen.

Michael explains, "So when we transform lives by delivering wisdom, it's in the format of short-form video. What we find is people love video, they just don't want it to be long. So, we found that the best way to be able to educate someone is with kind of the three biggest consumer behavioral shifts."

"But short-form video, what's tough about brief videos, about 90 seconds, is you can't really talk about anything super complex in 90 seconds, but you can if you put the videos together in what we call an arc or an arc of engagement, a sequence of video content. That allows someone to be able to tap next and go to the next key kind of chapter in that educational journey."

#DigitalHealth #MobileHealth #PatientEducation #PatientEngagment #PatientRelationships #ShortFormVideo

Listen to the podcast here