Short-Form Videos Create Arc of Engagement to Support Delivery of Specific Healthcare Information with Michael Boerner Engage Technologies Group TRANSCRIPT
Download PDFMay 11, 2022
Michael Boerner is the Founder and CEO of Engage Technologies Group, which uses short-form videos to educate and motivate patients. It might be for someone with a diagnosed disease or a surgical process where it's a need for pre-operative or post-operative information. Their mobile intelligence platform is designed to deliver content to patients at the moment when it makes the most sense on their preferred screen.
Michael explains, "So when we transform lives by delivering wisdom, it's in the format of short-form video. What we find is people love video, they just don't want it to be long. So, we found that the best way to be able to educate someone is with kind of the three biggest consumer behavioral shifts."
"But short-form video, what's tough about brief videos, about 90 seconds, is you can't really talk about anything super complex in 90 seconds, but you can if you put the videos together in what we call an arc or an arc of engagement, a sequence of video content. That allows someone to be able to tap next and go to the next key kind of chapter in that educational journey."
#DigitalHealth #MobileHealth #PatientEducation #PatientEngagment #PatientRelationships #ShortFormVideo
