Oct 20, 2021
Gary Rotman and Bruce Barnet are Co-Founders of SiMPL Technology, a company designing and selling simple tech products for seniors and their caregivers. With a particular focus on people with cognitive challenges and discomfort with digital technology, SiMPL is bringing solutions to the market that solve such challenges as medication adherence and media access.
Gary is an inventor and explains, "So, I've been in the timepiece industry for most of my career, over 35 years, so one of the products I developed was a talking clock, and you can set the alarm by voice. In the meantime, like many other people, my father was diagnosed with dementia back in 2010, Alzheimer's dementia, and I woke up one day with this aha moment to put personalized messages in the clock. So, when my mother isn't home, and my dad forgets his meds and doesn't want to end up back in the hospital, this talking clock would announce in my mother's voice, "Honey, take your pills now.".
Bruce says, "So the things that we think are easy, are not easy for a person that's been afflicted with dementia. Even to the point of when a person grew up as I did, I'm 70 years old, grew up seeing an analog clock with a long hand and a short hand. Today, everything is digital. A person with dementia, who's remembering what it was like to be 14 or 20 years old, doesn't understand how to connect the dots on digital, so it needs to be LED if it's going to be in that type of form at all. You really have to think about what it is that they consider normal at a certain age."
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