Sep 18, 2023

Zach Markin, Co-Founder and CEO of HTD Health, is focused on working with clients to develop technology solutions to improve workflow, reduce the time spent on data entry, and provide patient information at the appropriate level of detail on demand. While digital infrastructure supports the integration of health records and related patient information, human interaction is critical to improving patient care and the ability of clinicians to care for a broader audience.

Zach explains, "Generally, I wouldn't try to persuade someone who thinks technology is not useful. I would not try to persuade someone to use technology. That's not a compelling way to engage with someone of that mindset. Instead, I would work to establish a more compelling value-based connection based on what that person cares about. If that's a doctor or a nurse, a health system administrator, or someone else who is likely skeptical or rightfully skeptical of yet another technology initiative, I would work to understand what the priorities that person has in the language of whatever is compelling and meaningful to them."

"It makes sense that if you're caring for a sicker population, a provider should receive more money to do that work more effectively because you need more resources. Unfortunately, what that means in practice is these provider organizations end up having competencies both in care delivery and treatment of a condition, as well as a competency and documentation of their activities and the underlying needs of the populations they're taking care of. So, everyone's in this challenge and trying to create care experiences that prioritize patients, that are centered on patients, that create a human-centered experience for the patient."

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