Jan 24, 2024
Bronwyn Spira, Co-Founder, and CEO at Force Therapeutics, provides a comprehensive digital platform connecting patients to their rehab and recovery care team for musculoskeletal therapy. The platform includes personalized treatment plans and allows continuous monitoring and real-time intervention to help reduce readmissions and complications. While patients have come to expect a digital alternative, providers have become more comfortable with digital tools, recognizing their ability to engage with more patients and reduce burnout by automating repetitive tasks.
Bronwyn explains, "Force is a comprehensive tool that patients access during their recovery to get all their personalized treatment plans, which might include exercises, education, videos, outcome forms, and anything they need when they're not in the presence of their providers. The platform is almost like an extension of the patient's care team, allowing patients to provide feedback that enables real-time intervention. We've seen that this feedback loop helps reduce readmissions, lowers the cost of care, and reduces complications."
"We partner very closely with hospitals, health systems, ASCs, and large private practices to support their internal care teams of orthopedic surgeons, nurses, physical therapists, and navigators around that musculoskeletal patient's journey."
"Patients not only embrace the experience but are starting to expect it. So this is certainly a sea change and a commentary on where we are in the world today. When we started Force Therapeutics, patients started to do their travel planning, banking, and even dating online. And now it's become the norm that everything you do should have a digital component. And so patients are very engaged. Funnily enough, the stakeholder that has made the biggest turnaround in accepting digital tools is the provider side of the house. Originally, a lot of providers were very resistant and said, "Patients won't do this. We want as much care as possible to be in person."
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