Dec 12, 2023
Arthur Bretschneider, CEO and Co-Founder of Seniorly, a discovery platform and marketplace providing essential information to make informed decisions about senior housing options. The website brings transparency to the search process, including information about price, amenities, and care options, which have traditionally been challenging to determine. A network of senior living advisors, an AI-powered virtual advisor, and a recommendation engine all support finding the right senior housing community.
Arthur explains, "One of the things about senior living that is so complicated is frankly understanding pricing. And so, why is it complicated? There are a few factors. One is that often, people don't understand the nuances in senior housing, the sort of segmentation of different properties. So you might hear assisted living, you might hear independent living, memory care, and Alzheimer's care. There are all sorts of nuances of the different types of care that these communities can support."
"But the other piece, which is pretty challenging in this industry, is that very few senior living operators actually put their pricing online. If you are a consumer just browsing, maybe you're early researching, or maybe later on, you just want to do more on your own. For most senior living communities, you're going to have to call to get pricing, and we thought that was not a good experience. In our research, the majority of families, as they're going through this process, the number one thing that's a factor in their decision is, frankly, their budget. And if you think about any other shopping experience today, just imagine going on Amazon or Expedia or anything and being unable to see pricing unless you call. It's not a way that people are used to searching these days."
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