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Welcome to the Empowered Patient Podcast with Karen Jagoda.  This show is a window into the latest innovations in digital health and the changing dynamic between doctors and patients.

Topics on the show include

  • the emergence of precision medicine and breakthroughs in genomics
  • advances in biopharmaceuticals
  • age-related diseases and aging in place
  • using big data from wearables and sensors
  • transparency in the medical marketplace
  • challenges for connected health entrepreneurs

The audience includes researchers, medical professionals, patient advocates, entrepreneurs, patients, caregivers, solution providers, students, journalists, and investors.

Mar 6, 2023

Lauren Ohlsson is the lead of industry solutions for pharmaceutical and healthcare at, which partners with pharmaceutical marketing teams, healthcare advertisers, and media agencies to create video content that drives engagement with patients and healthcare personnel. They create custom interactive video ad units seen across Connected TVs, desktop computers, and mobile devices and targeted to the desired patients or providers. Using QR codes on CTV and OTT ads allows viewers to scan the code to get additional information quickly.

Lauren explains, "One of the specific propositions we add is that we focus on CTV and then extend that reach to the household after that. It's a unique way to start these conversations around the household because often there are caretakers, family members, and a lot of people involved in medical decisions, so that's one of the facets of what can do."

"We can do everything by targeting medical professionals by their NPI numbers. So if there's a specific chart list of doctors or medical professionals to reach, we can help do that. And then, we can target by conditions, so whether or not somebody has the probability of potentially having a medical condition, we can also reach them."  

"The environment is unique because we can target potential and prospective patients and healthcare providers via CTV. And then, to have the conversation with the household, we're able to follow up on desktops. So if you're engaging in health content, we'll take, for example, you can see our ads, our video ads, in that environment as well, and then the same on a mobile device." 

"We know in pharma, the marketing teams are very focused on an omnichannel approach. We have an advantage in that we can reach people on their TVs, and then also on their mobile and desktop devices to make sure that we're distributing appropriate content to the right audiences."

#VDXtv #DTCAds #HCPAds #HealthCarePersonnelAds #CTV #OTT #PharmaceuticalAds #HealthcareAds #MobileAds #PatientEngagement 

Download the transcript here